Supply chain transparency required – but inconsistent Concern about pricing and data ownership is driving the move to more transparent working as clients reject the concept of agency as principal or inventory reseller; globally, 57% of respondents say they have a ‘disclosed’ operating model with their trading desk, with the APAC figure being 32%. In
August 21, 2020
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
emmet
August 21, 2020 - 9:31 am
July 8, 2020
Five ways to action programmatic transparency today
If you have reached this page, it’s highly likely that you have concerns with the level of programmatic transparency in your advertising. You’re not alone. Some will claim that ‘transparency means different things to different people’, it doesn’t. It is either completely transparent or it isn’t. A recent study from ISBA and PWC highlighted that on
emmet
July 8, 2020 - 2:08 am
July 27, 2020
Half of online ad spend goes to industry middlemen
Publishers receive just half the money spent on their digital ads by premium brands such as Unilever and Nestlé, according to research which lays bare the fees taken by adtech companies and untraceable middlemen. The two-year study by PwC, prompted by the deep concerns of publishers and advertisers, is the first end-to-end look at the
emmet
July 27, 2020 - 8:38 am
July 2, 2020
Too many, Marketing services firms?
Why does the massive landscape of marketing services firms not bother people the way martech does? Scott Brinker The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and
emmet
July 2, 2020 - 10:59 am
June 30, 2020
Time to fix the mess of display advertising…
Yet both as an advertising industry and as a society as a whole we need a healthy display sector, independent of the giants at GAFA. It is independent display that pays for much of our journalism and our content creators. It is what makes the web and the marketing industry such exciting and dynamic places
emmet
June 30, 2020 - 4:24 pm
June 30, 2020
The missing programmatic billions..
Meet the authors of the ISBA/PwC programmatic supply chain report Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Marketing Week and trade press, listen to the drivers of the report and how it was done..
emmet
June 30, 2020 - 12:51 pm
June 30, 2020
Media Transparency at IAB ALM
Marc Pritchard, P&G, on Better Advertising Enabled by
fionn
June 30, 2020 - 12:38 pm
June 26, 2020
ISBA Programmatic Transparency
The study builds on previous industry initiatives by the World Federation of Advertisers and the Association of National Advertisers in the United States. It sets out to identify each element of the supply chain, understand the services delivered and the costs applied at each stage, and provide a transparent picture by mapping supply chains from start to finish,
fionn
June 26, 2020 - 2:41 pm