Challenges of Digital Advertising

The global digital advertising market stood at $228.44 billion in 2017, demonstrating the continuous strong growth of digital advertising worldwide. This growth, however, has created new challenges and leaves behind insurmountable gaps in terms of regulation, cost and trust.

NON TRANSPARENCY

Today’s long and inefficient ad chain comprises of numerous intermediaries sitting between advertisers and publishers. The chaos these intermediaries have created does not only contribute to the loss of control of brand safety but, just as importantly, significantly increases the cost of serving an ad.

AD FRAUD

Fraud remains one of the most persistent and incurable issues in digital advertising. In 2017, ad fraud losses are estimated to be $6.5B globally. Advertisers are forced to apply various anti-fraud solutions to clean up their advertising inventory.

SLOW PAYMENT

This current lengthy post-campaign payment mechanism poses a great financial risk on publishers and service providers and this prevents them from offering their services to a wider range of advertisers on a global basis.

Over 50% of ad spend
can be potentially wasted on unauthorised fees and fraudulent traffic.

EXCHAIN Platform Introducing

The EXCHAIN platform is a blockchain-based and decentralised application which will shape a revolution in the digital advertising ecosystem. The platform will bring an unprecedented new level of transparency to executing and conducting digital advertising.

TRANSPARENCY

The EXCHAIN platform provides full transparency of ad spend and impression volumes at every stage of the ad chain, by using blockchain’s decentralised storage mechanism.

FRAUD PROTECTION

The EXCHAIN platform will prevent revenue from being taken by fraudulent operators as they will not have access to a revenue receive gateway.

SWIFT PAYMENT

The EXCHAIN platform replaces traditional paper insertion orders with digital smart contracts enabling real-time payment processing.

The EXCHAIN platform is meticulously designed to be easily accessible and open for all advertising stakeholders to obtain the benefits of transparency, anti-fraud and real-time payment processing. It's design also allows all stakeholders to use the platform without having to modify their existing systems to be blockchain compatible.

EXCHAIN Stakeholders

ADVERTISERS

Including brands and agencies who are highly motivated to eliminate ad chain intermediaries and fraudulent traffic, and gain absolute clarity over ad spend.

PUBLISHERS

Including web publishers and app developers who need to protect their financial interests and receive their revenue payments efficiently.

SERVICE PROVIDERS

Including DSPs, SSPs and DMPs who want to attract more premium ad spend, establish a better reputation and gain wider industry collaboration.

EXCHAIN vs. Centralised Ecosystem

Traditional Centralised Ecosystem

EXCHAIN Decentralised Ecosystem

EXPENSIVE FEES

The linear distribution of ad spend makes it impossible for advertisers to know exactly how much they pay to each participant in the ad chain and it creates opportunities to impose hidden fees.

LOWER FEES

EXCHAIN reveals all cost elements associated to a campaign and unlocks the possibility for advertisers to remove all imposed and inflated costs and optimise their ad spend pattern.

AUDIT IMPOSSIBILITY

Complex processes to audit ad spend across all stakeholders making it impossible to uncover dishonest activity in many cases due to protection of sensitive data and the high costs of legal pursuit.

FULL AUDIT SUPPORT

EXCHAIN anonymises and stores all ad event data and spend transactions on a public ledger where the data records cannot be tampered with, making ad spend and impression audits simple to execute.

MANUAL OPERATION

Advertisers have to work constantly to keep their whitelist updated in order to purchase traffic from quality suppliers, which is a costly and time consuming process that can incur errors.

AUTONOMOUS MECHANISM

Using blockchain hosted smart contracts,the EXCHAIN platform allows advertisers to acquire quality traffic and impressions without manual input and with the lowest possibility of errors.

CLOSED STANDALONE PLATFORM

Platforms act like walled gardens ignoring the potential to enable greater advertising collaboration and advance the industry, by leveraging multiple platforms.

OPEN-SOURCED MODELS

The EXCHAIN platform is designed to have key modules as open source, allowing greater advertising collaboration to deliver enormous common benefits.

EXT Token Sale Token

The EXT token creates a cryptographic means for the EXCHAIN platform to perform transparency, anti-fraud and payment processing functions and is the vital link between EXCHAIN and other existing ad platform products.

General Parameters

Token Symbol: EXT

Token Decimals: 18

Total Emissions: 3,000,000,000 EXT

Total Amount To Be Sold: 40% of total token issuance, i.e. 1,200,000,000 EXT

Token Price: 0.025 USD

Hard Cap: 25,000,000 USD

Accepted Currency: Ethereum (ETH)

Private Sale

2nd April 2018 - 29th April 2018

Volume: 400,000,000 EXT
Bonus: 30%, i.e. purchase of 1 EXT will receive 0.3 EXT bonus
Hard Cap: 10,000,000 USD
Pre-Sale

7th May 2018 - 27th May 2018

Volume: 400,000,000 EXT
Bonus: 15%, i.e. purchase of 1 EXT will receive 0.15 EXT bonus
Hard Cap: 10,000,000 USD
Main Sale

11th June 2018 - 24th June 2018

Volume: 220,000,000 EXT
Bonus: no bonus
Hard Cap: 5,000,000 USD

EXCHAIN Development Roadmap

2018
May
UI & EXID Registry
June
Smart contract protocol adoption
ERC20 Ethereum Wallet
July
AdCasts & AdTrades EXT Token adoption
August
SMART Open API Development
September
Transparency Development
Octorber
EXCHAIN Beta Launch
November
EXCHAIN Official Launch
December
AdCasts & AdTrades Adoption
2019
Feb
Fraud Detection Development

Meet The Team Team

The EXCHAIN platform is being built by a team of ad tech veterans and technology experts, and the company is advised by a number of influential names in the industries of advertising, finance and investment.

Zheng Zhang
CEO & Co-Founder

Zheng Zhang

CEO & Co-Founder

Zheng has 6 years experience in the programmatic advertising, and held a leading global director role of product and sales engineering at the world’s first mobile demand side platform, StrikeAd.

He led the product management in development and release of the first mobile DSP worldwide, and supported the acquisition between StrikeAd and Sizmek.

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Vladyslav Kushka
CTO & Co-Founder
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Vladyslav Kushka

CTO & Co-Founder

Vlad has more than 17 years experience in the telecom industry with 7 years experience in the programmatic ad space.

He has developed extensive and in-depth expertise in programming language, big data, high load system, and has proven leadership and management skills. He is also enthusiastic in blockchain technology, and actively participate in various conferences.

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Aleksey Morarash
System Architect
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Aleksey Morarash

System Architect

Aleksey has more than a decade experience in design and development of large scale data processing solutions including ClustrX OS for HPC and VSC for Virtual Super Computer.

He has 5 years experience in the programmatic advertising space, and he is particularly strong in Golang, Erlang and Python.

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Patrik Scutt
VP Finance
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Patrik Scutt

VP Finance

Patrick is a commercial accountant with 20+ years of post qualification experience in startups and larger multinational businesses alike.

He has worked within a number of industries including technology, entertainment and utilities. Patrick has a proven record for managing change and developing businesses through both organic growth and by acquisition. His experience extends into business process improvement, business integrations and contract negotiations.

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Ai Nakama
Director of Business Development, APAC
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Ai Nakama

Director of Business Development, APAC

Ai joined us from VASILY, a leading Japanese fashion company, at where she was managing the operation division for VASILY’s fashion app IQON.

Ai started as business development manager at EnvisionX in 2015, and was promoted to the role of Director of Business Development, APAC later in the year as a recognition of her outstanding client and partner acquisition skills. She secured millions dollar of revenue from APAC region in the past two years.

Igor Kasianenko
Demand Partnership, Manager

Igor Kasianenko

Demand Partnership, Director

Igor has more than 6 years experience in digital advertising with 2 years dedicated to the programmatic ad space.

In 2014 he was leading the development of advertising mobile platform http://mobair.com as part of Noosphere Ventures company. Participated in various areas in digital advertising space, Igor has gained great insights into commercial advantages and challenges of digital advertising.

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Oleksii Klitovchenko
Head of Blockchain Development
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Oleksii Klitovchenko

Blockchain Developer

Oleksii is a senior software engineer with 10+ years experience of security system development. He has excellent understanding in information security systems, cryptographic algorithms and communication protocols.

Over the span of his career, Oleksii engaged in a broad range of projects which intersect with other field such as computer vision software development, aviation security X-ray staff training software development, etc. He is enthusiastic in developing applications relating to blockchain technology, cryptocurrency protocol and smart contracts.

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Taras Shumeiko
Full Stack Developer
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Taras Shumeiko

Full Stack Developer

Taras has 15+ years experience in UI design, web developments, and high-load web projects. He is also the founder of a couple of busineses.

Taras joined EnvisionX in early 2017, and has taken the responsibilities of UI/ UX design and development of distributed applications, NOSQL solutions and payments gateways. Taras was the author and project manager of Ukrpost - the mail service solution of the largest ISP in Ukraine.

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Mykola Klitovchenko
Full Stack Developer
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Mykola Klitovchenko

Full Stack Developer

Mykola is a full stack software developer with 6+ years experience in web development, created 5+ coniniously growing projects: ERP, CRM systems, staff training software and.

Has deep knowledge in system analysis and management, he also strong in math in cryptography. Blockchain enthusiast, was one of first bitcoin holders in early 2010s, got research and development exeprience in computer vision, robototechnics, IOT, digital circuitry. Golang geek, member of ukrainian JS developers community.

Yevgen Vegera
Technical Operation Manager

Yevgen Vegera

Technical Operation Manager

Started his career in 1999, Yevgen has developed extensive knowledge and experience in the commercial areas, including 15 years development in internet-cafes “Vault” and restaurants “Parovoz” networks, and software design for ecological human interaction and business process automation.

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Yevhen Sylenko
Backend Developer
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Yevhen Sylenko

Backend Developer

Vlad has more than 17 years experience in the telecom industry with 7 years experience in the programmatic ad space.

He has developed extensive and in-depth expertise in programming language, big data, high load system, and has proven leadership and management skills. He is also enthusiastic in blockchain technology, and actively participate in various conferences.

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Andrii Shabalin
Infrastructure Engineer
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Andrii Shabalin

Infrastructure Engineer

Andrii develops infrastructure applications to support the running of company's SaaS software, and maintains an available and heathy system on 24/7.

He received extensive education in mathematics, and he is passionate of cryptography, machine learning, blockchain technologies along with theoretical physics, and cosmology.

Advisory Panel Advisors

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Alex Rahaman
CEO at NEXD
Business and Commercialisation Strategy Advisor
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Carl Costa
Serial entrepreneur, investor & executive management
Business Growth & Advertising Space Advisor
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Mark Power
Managing Director, Growth at Reprise Media (IPG Mediabrands)
Agency Strategy and Partnership Advisor.
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Alvin Foo
Head of Mobility & Innovation at Omnicom Media Group, China
ICO Advisor
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Simon Wajcenberg
CEO, North Block Capital
Blockchain Application and ICO Advisor
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Elise Dupaty
Head of Digital Display and Programmatic Marketing, A Gaming Group
Business Development and Brand Strategy Advisor
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Volker Ballueder
Ex VP Client Success at Roket Fuel
Company Expansion and Operation Advisor
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Charlie Faulkner
Serial advisor and senior operator in digital advertising
Digital Advertising and Blockchain Application Advisor
RECENT APPOINTMENT
Former CFO of a pioneering internet payments business & current investor in mobile gaming, mobile location intelligence and mining sectors.
EnvisionX

EXCHAIN is a brand, product and platform owned by EnvisionX Ltd

Visit EnvisionX Site

EnvisionX was co-founded by Zheng Zhang, CEO, and Vladyslav Kushka, CTO, in September 2014 in London, United Kingdom. The company entered live operations through its AdTrades platform in mid 2016 and became profitable in 2017.

TURNOVER

Growing Rapidly

PROFITABILITY

Achieved in 2017

45

Corporate Clients

50 +

Trading Partners

Current Clients

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Platform Partners
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